About Us

At SALINE, we work with organisations of all sizes, helping them to grow, innovate, and achieve their business and sustainability goals.

Who We Are

At SALINE, we work with organisations of all sizes, helping them to grow, innovate, and achieve their business and sustainability goals.

Founded in 2014, we are driven by our mission to develop and nurture clear and sustainable commercial growth for our clients, through relationships built on trust, collaboration and strong communication.

Our team’s collective expertise and our strong multi-sector experience enables us to quickly identify new business opportunities for our clients. We create tailored strategies that help you to navigate risk and deliver results.

What We Do

Saline offers a range of services to help you grow your business.

Business Development & Sales

Practical Business Strategy 

ESG Advisory

Marketing Services

Case Studies

Our Approach

We are service providers, and we focus on real, achievable goals. All our consultancy work is delivered with the angle of front end delivery – not just high level strategy

Taking a collaborative and personal approach is central to the Saline ethos. No two businesses are the same, and we work closely with our clients to build a full understanding of their aims and requirements. We provide a full project plan for how, what and when we will deliver, aligning this with the organisation’s business strategy and KPIs.

Our Expertise

Collectively, our leadership team has over 80 years’ experience in driving business growth. Our expertise covers all the key elements of developing and maintaining a successful business, in industry sectors that include:

Onshore and Offshore Renewable Energy

Civil Engineering

Technology and Innovation

Biodiversity and Nature Restoration Services

Industrial Internet of Things

Our Values

We work with integrity and tenacity
We value our partnerships, and we work closely with our clients
All our communication is open and honest
We treat all individuals equally
We focus on sustainable business development
We work with innovative, clean growth businesses
We believe that inclusion and diversity deliver business success
We embed continuous improvement into our activity through regular reporting and review

Our Team

Our experienced team of staff and associates bring a deep knowledge and understanding of sector trends and routes to market across multiple sectors. We work with care and dedication, and we ensure that warm, human-focused communication underpins all that we do.

Nikki Smith

Operations Director

Nikki Smith

Operations Director

LinkedIn

Nikki leads on HR and the Finance side of SALINE operations, as well as research and managing the day-to-day business.

Prior to co-founding SALINE with Tim, she worked with children for 18 years, within settings that specialised in special educational needs.

With SALINE, she has worked closely in partnership with key clients to develop crucial staff mentoring programmes, and has been a senior mentor to young professionals at an early stage of their career in the marine industry. She says:

“Supporting our younger colleagues and watching their development is so gratifying – it genuinely gives me a warm fuzzy feeling to see them as they progress through their achievements!”

Known for

Being organised and getting things done.

Tim Smith

Managing Director

Tim Smith

Managing Director

LinkedIn

Tim has an entire working history in Sales and Business Development across many sectors, including publishing and advertising, event management, marine, energy, construction and civil engineering. Along the way he has worked with some amazing people in industry, and is proud to say that some of them have made the decision to be part of the SALINE team.

As a natural problem solver, Tim is excited about exploring new ways to use tech to make an impact and solve complex challenges. He has conceptualised and developed a number of innovation projects, and brought them successfully to market.

Day to day, Tim is responsible for developing and supporting the team, overseeing SALINE’s business growth strategy, managing client relationships, and delivering key projects. In his own words:

“I love working with the team that we have assembled. The dynamic that has developed over time is amazing, and brings fantastic results for our clients. Client satisfaction is central to what we do, and I’m pleased to say is an almost daily occurrence. We are lucky in that we get to work on a very diverse array of clients and projects, so no two days are the same!”

Known for

Being obsessed with riding a push bike up mountains; Internet security and knowing everybody and everything about the business.

tony camacho

Tony Camacho

Commercial Director

tony camacho

Tony Camacho

Commercial Director

LinkedIn

Tony Camacho

Tony brings a wealth of experience to the SALINE team, having held senior roles and led projects in a range of industries and markets. In his previous role at ACG Ventures, his finance and investing background enabled him to support multiple startups and SMEs on their journey to attracting investment and scaling up. Earlier in his career, Tony spent 18 years working in the airline business for prominent companies such as Air France and KLM, where he helped to launch new challenger airlines, most notably Buzz Air, which was sold to Ryanair in 2003.

Tony has a strong reputation for practical problem solving and driving business strategy. From troubleshooting cash flow issues and devising pricing structures to creating marketing and sales strategies, his experience and insight make him well placed to provide hands-on help and guidance to large or small businesses, whatever their sector or stage of growth.

Known for

Creative problem solving and getting things done.

Ryan Wilson

Senior Account Manager

Ryan Wilson

Senior Account Manager

LinkedIn

Ryan looks after clients in the nearshore and marine construction and offshore renewables sectors, opening doors and generating opportunities that allow them to grow in line with their targets.

Ryan’s job sees him working with clients on a diverse range of projects, as he explains: “One day I could be talking about asphalt for scour and erosion protection, and the next looking at a tender for installing dynamic bend stiffeners on an offshore wind farm. Working at SALINE, I’ve gained a wealth of knowledge in an industry I knew nothing about when I started, and even then, it’s a drop in the ocean.”

Known for

Having an old head on young shoulders; being mature beyond his years.

Mat Connolly

Account Manager

Mat Connolly

Account Manager

LinkedIn

Mat Connolly

Mat joined the SALINE team in early 2023, having previously worked in purchasing and client care in medical supplies, and in the hospitality industry. 

At SALINE, Mat looks after some of our clients in energy storage, marine surveying and carbon reduction sectors. He is excited to be working with businesses that are focused on sustainability, net Zero and all things green.

Known for

Having a head for numbers, being a spreadsheet wizard.

Joelle Clouet

Account Manager

Joelle Clouet

Business Development & Account Manager

LinkedIn

Joelle Clouet

Joelle has previously worked in IT and telecommunications. Her role at SALINE sees her focusing on clients involved in eco and sustainable living and environmental contracting.

Known for

Being a practical, calm and ‘can-do’ person.

Ben Graham

Account Executive

Ben Graham

Account Executive

LinkedIn

Ben Graham

Ben joined the SALINE team in June 2023, having previously worked in a range of customer-facing roles, including five and a half years as an assistant general manager with a national kitchen retailer and installation business.

 

At SALINE, Ben uses his well-honed customer skills to look after clients in the marine and construction sectors, and provides support to the SALINE account managers.

 

Outside of work, Ben spends time baking delicious cakes, or outdoors with his young family. He’s a keen cyclist and (in his words) “an average golfer”!

Known for:

Being persistent, and not letting an opportunity get away.

Jack Craig

Account Executive

Jack Craig

Account Executive

LinkedIn

Jack Craig

In his role as an Account Executive at SALINE, Jack provides support to the Account Managers for clients in the marine, ecological, renewable energy, and sustainability sectors. Jack actively represents his clients at industry events, engaging in networking activities to build connections and outreach to prospective clients. He focuses on cultivating relationships and building a rapport with potential customers, on behalf of his clients. Additionally, Jack collaborates closely with the entire sales team, consistently identifying and sharing industry intelligence to uncover potential opportunities.

Known for:

Positive can-do attitude and outgoing personality.

Elly Aspin

Account Executive

Elly Aspin

Account Executive

LinkedIn

Elly Aspin

As an Account Executive for SALINE, Elly works closely with Account Managers and the sales team to support our clients from the ecological, renewable energy, and sustainability sectors. Elly uses her fantastic relationship building skills for proactive client outreach. She has a super positive attitude and an aptitude for identifying intel and generating leads.

Known for:

Colourful personality, being proactive and getting the job done!

Gemma Evans

Marketing Executive

Gemma Evans

Marketing Executive

LinkedIn

Gemma Evans

As Marketing Executive, Gemma is responsible for SALINE’s marketing and communications. She engages directly with clients on sales-driven marketing campaigns, fine-tuning brand messaging through marketing literature, and assisting with social media management. Gemma collaborates closely with the SALINE marketing, sales, and business development teams to support and nurture the business growth of clients.

Known for:

Warm and caring personality, multi- tasking and creative skills.

Vanessa Green

Administration Executive

Vanessa Green

Administration Executive

LinkedIn

Vanessa Green

Ness currently works with us part time: she is currently doing a three year primary education teaching degree at Winchester University.

Earlier in her career, she spent seven years as a teaching assistant, and she is now making the move back into education after working in business administration for a range of companies in the legal and financial sectors. This includes a five year stint at LV in their inbound customer service centre for life insurance and income protection, where she led projects and gained some valuable management experience.  

Known for

Being a straight-talker who gets things done.

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