SALINE is delighted to welcome Tony Camacho into the role of Commercial Director.
Tony brings a wealth of experience to the SALINE team, having held senior roles and led projects in a range of industries and markets ranging from hospitality and travel to finance and investing. He has led multi-partner projects across Europe, West Africa, Belize and China.
At the beginning of his career, Tony spent 18 years working in the airline business for prominent companies such as Air France and KLM, where he helped to launch new challenger airlines, most notably Buzz Air, which was sold to Ryanair in 2003. In his most recent role at ACG Ventures, his finance and investing background enabled him to support multiple startups and SMEs on their journey to attracting investment and scaling up.
Tony has a strong reputation for practical problem solving and driving business strategy. From troubleshooting cash flow issues and devising pricing structures to creating marketing and sales strategies, his experience and insight across multiple sectors make him well placed to provide businesses with hands-on help and guidance, whatever their size or stage of growth.
Tim Smith, SALINE’s MD, explains:
“In addition to his impressive expertise and business knowledge, Tony brings valuable structure and process, both to SALINE and to the businesses we work with and support. The key ingredient with Tony is that he provides practical and hands-on help that is genuinely transformative. Once he’s understood the particular set of business challenges faced by a client, he doesn’t just explain what to do or how to fix things; instead, he rolls up his sleeves and works alongside teams to help them achieve positive and lasting change for their business. He’s a dynamic and powerful addition to our team, and we’re delighted he’s chosen to join us.”
Tony added:
“I get a huge kick out of helping people with their specific business challenges, and by joining SALINE, I’ll get to do this with a great variety of businesses while working alongside a talented team whose values align with my own. I’m looking forward to helping develop SALINE’s offering into a full growth support package that wraps in ESG and social value strategy. There are so many inspiring businesses that are now starting to consider their wider impact and set their sustainability goals, and I’m excited to help them grow and achieve greater success in 2023 and beyond.”
